A recent conversation with a prospect yielded a lot of insight. Her top priority was selecting “the Point of Sale (POS) system that had the most integrations”. When asked why she explained that “having the most integrations means having the most options and the greatest likelihood that, whatever I need now or in the future, would be available to me”. Although this seems rational, it was very misguided. First, having the most does not mean best or best for you. Second, most businesses will only use a fraction of the available functions and integrations of any POS. They are all so powerful and offer a very robust ecosystem. Third, if you are going to go down the multiple integration path, instead of getting built in features, it means being prepared to speak to multiple companies for support. When these points were shared with her, some of her concerns about missing out on integrations were reduced…more so when I told her that most of her needs are features in some of the POS systems and she would not have to consider paying more for redundancies. I don’t know what she will decide, but I know that her final selection will be better.