Several months ago Square changed it’s standard pricing. It went from a flat 2.75% to 2.60% + $0.10 for swiped transactions. This may not seem like a big change, but for businesses with an average under $66.50 it’s going to cost more to use Square. Who is this hitting the hardest? Coffee shops, pizza and take out food businesses, wine and liquor store, bodegas, nail salons, etc. I understand Square’s motivation to raise their rates on the majority of their clients. They were hemorrhaging money and no business want to lose money. Consequently we have been able to save many of Square’s low ticket clients $400-$800 per month.